See the new UNKLE video...

[grafxkid]

wow! great track! thanks

[palmer]

Re: See the new UNKLE video...

James Lavelle who pushes for a more conceptual or cinematic approach

translation: He was a fucking pain in the ass.

[shan]

seperate they are excellent , together they are unreal , ians voice suits unkles sounds so well !

[wonk]

Re: See the new UNKLE video...

yeh looks good, great track!

[Mariusz]

Like that. Glad Ian Brown's still around.

[mixu]

Here!

Director DANIEL ASKILL on Reign:
"It was great doing this video for UNKLE (and Ian Brown)...I was always a huge fan of Rabbit In Your Headlights, the track and the video, so I guess UNKLE was always on my wish list. It's always a treat to work with an artist like James Lavelle who pushes for a more conceptual or cinematic approach, and has no interest in working within the often-formulaic restrictions of what a music video 'should be'.

It?s hard to pinpoint where the idea came from, but I guess it is based on the concept of a narrative built around a ritualized event, and in this case the elemental forces and the notion of invincibility seemed to sit perfectly with the track.

As with any project worth doing there is often a little pain involved in the process, in particular for our lead, Pschemko, who had to spend a day hanging upside down by his ankles in a glass tank, his head fully submerged in water. Not to mention shooting exploding glass and fireballs at the end of a very long day, right next door to London City Airport!"