Up in the Air

[floridaorange]

Looks entertaining...especially given that much of hit had to be re-written due to all the layoffs that came w. the recession...the writer Jason Reitman is an articulate director and clearly is talented...

[YOUTUBE]http://www.youtube.com/watch?v=5xIUtRrTlgo[/YOUTUBE]

[toasty]

Re: Up in the Air

This was filmed around St. Louis, very much looking forward to it if only to see what areas I recognize -- for example, I recognize the butt-ugly carpet at Lambert in the image above. I travel a lot for work, and the airport was basically an extension of my living room for a while, so that alone should be kinda cool.

Actually looks like a great movie, too

[Huggie Smiles]

Re: Up in the Air

whats the chances that Galifianakis will steal every scene he's in!

[Highsteppa]

Re: Up in the Air

It did phenomenally well at the Toronto Film Fest - many are saying this will win big at the Oscars this year. It's not really a comedy, more of a drama, but Jason Reitman (son of Ivan, director of Juno & Thank You For Smoking) is showing himself to be a major league talent - and this is only his third film.

It's really good, but not what everyone is expecting - there are some really heartbreakingly sad moments, especially with some of the firings that Clooney sits in on. It's almost painful to watch.

[floridaorange]

Re: Up in the Air

^interesting info...more on wikipedia about this film than I would have guessed:

http://en.wikipedia.org/wiki/Up_in_the_Air_(film)

I didn't relize it was a limited theater release...seems like all the movies I consider going to the theater to watch nowadays are limited releases (sigh).

[res0nat0r]

Re: Up in the Air

this has been getting good reviews across the board, looks good from the trailer also, want to check this one out.

[dusk]

Re: Up in the Air

Have any of you read the book?

[floridaorange]

Re: Up in the Air

^I've not but heard it was good!

...seeing the movie in an hour though

[floridaorange]

Re: Up in the Air

wait for this one to come out on dvd, if you see it at all... one big product placement was what this movie was imo.

...if you are debating on settling down with your gf or bf and finding the idea of marriage difficult, then see Up in the Air, otherwise, meh.

[feather]

Re: Up in the Air

I wouldn't mind checking this out.

[floridaorange]

Re: Up in the Air

Free Product Placement – It Might Be Easier than You Think

source: http://www.corporate-eye.com/blog/20...han-you-think/

December 24, 2009





Raising brand awareness through entertainment marketing and product placement in movies and on television can bring significant exposure, but it can also cost a significant amount.


But what if you look at product placement from the movie and television studios’ perspectives? Sometimes, studios pay companies to use their products, brand names, locations, and so on in movies. How can you make their need work to your advantage?


Consider the movie Up in the Air starring George Clooney. According to The New York Times, the movie’s studio team wanted to use real airline and hotel brands and locations to add authenticity to the movie. Normally, the producers would need to find money in the movie’s budget to pay for access to locations such as airplanes, airport terminals, hotel lobbies, hotel rooms, and so on. But for Up in the Air both American Airlines and Hilton Hotels offered their brand names and locations for free.


Not only that, but American Airlines and Hilton Hotels also created their own marketing campaigns that tied into the movie. It’s a win-win situation for all sides. The movie’s studio and the audience get the authenticity they need and want, and American Airlines and Hilton Hotels get a lot of free brand advertising because the movie has been well-reviewed and garnered a lot of buzz, including six Golden Globe nominations.


The trick is to match your brand to entertainment opportunities that put your brand in a positive light and allow you to create an integrated marketing plan that goes further than simple product placement.


For the American Airlines and Up in the Air deal, entertainment public relations agency Rogers & Cowan did the negotiating. Is this the first step in a new way of handling product placement? Or is it a one-shot deal? What do you think?
Sounds like an amazing opportunity for brands if you ask me.
Images: Flickr

[res0nat0r]

Re: Up in the Air

this sounds like a great idea and something which should be happening more often. i mean brands dont want their product to be used in a negative way so as long as the brand is in the movie that aligns with the business i wouldnt see why any of them would not want to do something like this.

[floridaorange]

Re: Up in the Air

For me personally, the frequent use of the brands Hitlon, Hertz, American Airlines seemed to distract from the movie...I guess I felt like I was being sold products by large corporations while watching a story about people being laid off...that said, my wife liked the movie, and even said she'd watch it again.

Product Placements I noticed:
blackberry
travelpro
brooks brothers
hilton hotels
hertz
american airlines
chrysler
jim beam

[yerg]

Re: Up in the Air

i just feel this to be a great movie

why bother yourself with bushes on the mountain (ie product placing) when you can fully enjoy the beauty of the whole mountain itself (ie the story and acting)

[feather]

Re: Up in the Air

Without having seen this movie, surely the product placement isn't as bad as a Bond flick.